SDHS Fur Ball

Project, 2020

I worked on a rebrand of the San Diego Humane Society’s flagship fundraising event, the Fur Ball Gala. I created a series of logos – all simple in design with interchangeable logo marks to showcase different pets – which makes it something fun and unique to engage with. The varying logo marks can be displayed before, during, and after the event through social posts, event decorations, take home goodies, etc. Each brand interaction is fresh, interesting – it’s timeless and reusable without growing stale.

I also prototyped and coded a website for the event using the Bootstrap framework.

Applications Used: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Procreate for iPad, Adobe XD, Bootstrap 4 Framework

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Jenna Asperslag

Hey there. I’m a Graphic & Web Designer based in San Diego and I’m excited to work with you.

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