Oasis Wine Branding

Project, 2021

A re-approach to an old wine packaging project resulted in some experimenting for branding & identity styles. The color palette was chosen early on: bright, pastel colors to evoke our oasis. Early iterations relied on photos of palms, but ultimately I settled on a more illustrative approach.

The final logo & label designs combine a strong type logo with abstract layers of colorful sand dunes, allowing for flexible branding. Different labels for different products can keep the core design while keeping each product distinctive.

Applications Used: Adobe Illustrator for iPad, Adobe Illustrator, Adobe Photoshop

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Jenna Asperslag

Hey there. I’m a Graphic & Web Designer based in San Diego and I’m excited to work with you.

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